6 Tips for Better Branding for Small Businesses

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It’s 2024, and everybody has a dream of owning a business, even if it’s a small one for a start. There’s indeed no better thing in life than being your boss, but things aren’t as easy as some think. Leading business and building a strong brand takes a lot of time and effort, making the right moves, and most importantly, a lot of patience.

When it comes to being successful in the corporate world, one of the most important factors is proper marketing. We all already know the importance of this, so we’re not going to talk too much about why you should focus on your marketing, but instead, we’re going to tell you how to do it properly.

Ask any successful businessman and they’ll tell you that the key is to promote to the right audience and let everybody know that your product or service is the best one on the market, even if that’s not true. You should always strive to improve the quality of whatever you’re offering to your customers, but having most sales don’t always equal to the highest quality. A product that’s not advertised properly will never be the most sold one, even if it’s the best choice available on the market.

In today’s article, we’re giving you six tips for better branding, so without any further ado, let’s take a look at what you need to know.

1. Determining your audience

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No matter what it is that you’re selling, it targets a specific audience, and this is something that you have to know for when the time comes to make advertising campaigns. Let’s say that you’re selling gaming products, such as mouse pads and headsets. Your target audience is gamers, and in this category, usually, the people are younger. You can try to look up certain statistics and find out exactly what the average is when it comes to age in the gaming consumer world, and use it to your advantage.

If you are running ads on Facebook and Instagram for example, you’re able to choose which age group to target. This will make sure that you are not spending money showing off your products to people who won’t be interested in them. We’re not saying that there aren’t any older people in the world of video-gaming, props to them, but on average you should try to target the younger audience. Once again, statistics will help a lot with this.

2. Utilizing the latest trends

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Following what’s currently “in” is the best way to gain the attention of your customers. As we all know, currently custom-made avatars are cool and a lot of brands are using this to their advantage. Start scrolling through Instagram and you’ll also notice that a lot of popular influencers have avatars on their profile picture instead of a real photo of them.

This is something that can help you “fit in” with the modern ways of social media, and if you are interested, you can always check out Avatoon for some cool, unique, and high-quality cartoon avatars for your brand. Feel free to see what they have to offer.

3. Try to remain unique

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This might sound a bit contradictory to what we just said above, but remaining unique is different from using all the things that are currently “in” to achieve better sales. Our point is, people nowadays have seen a lot of different products, services, and marketing strategies, and they’re pretty tired of seeing the same things all over and over again. When somebody notices that you’re just copying someone else’s marketing method, they’ll probably think that your product is not worthy of their attention, because there’s nothing unique in there for them to see.

Every idea at first seems like something that people “won’t vibe with”, but if you stick to it and you believe in what you’re doing, eventually everybody will slowly start to recognize it. Uniqueness is a long-term investment, but in the end, it always works like magic.

4. Collaborate with others

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A great way to expand your customer base and reach out to new audiences is by collaborating with other people, companies, social media influencers, and brands. Doing this will allow you to expand on the market and hopefully increase your sales. Nowadays, a lot of brands ask for collaborations with other popular influencers. So, no matter what it is that you’re selling, chances are that you’ll sell a lot more after somebody with hundreds of thousands of followers advertise it for you.

5. Create a catchy logo

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Not everybody is an artist, but thankfully there are a lot of them out there looking for a job, waiting to create the perfect logo just for you. Hire a designer and prepare a certain budget, give them your parameters and let them put their creativity into a unique design that’s going to help you increase your visibility. There isn’t a successful business or a brand nowadays without a logo, and don’t hold back on this investment, because it’s pretty important.

The success of your brand relies on something that’s easily memorable, and what’s more efficient than creating a catchy, clean, simple, and great-looking logo?

6. Preparing enough budget

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Last but not least, as a business owner, you’re probably aware that budget is everything in the corporate world, and we currently live in an age where you cannot get anything done for free. According to many statistics, branding is what costs the most when you look at your business-leading expenses, so never underestimate this investment. Make sure that you always have enough budget for all of your campaigns, strategies, and everything else that’s supposed to increase your brand’s exposure and visibility.


They say that the best product on the market is the one that has the best advertising behind it, and we tend to believe that this is true, because how can you sell something if nobody knows that it exists? In today’s corporate world, branding is really important, and there are numerous ways that you can progress in this area without spending way too much money. Operating smart and efficient always beats mindlessly pumping money, so feel free to use the tips that we provided for you above on the list.