The younger generations are now growing up with technology that has mostly become part of our daily lives. Internet is our best friend, and we can’t even imagine a life without it. Digital design is now more present than ever and applies to any design you can see on the screen. It differs from print design in that digital is present exclusively in digital format, while print is used on physical products.
We can notice that digital design is continuously improving, leading to better-looking websites and apps. The Internet world offers great diversity and it is a field that offers endless possibilities. In this virtual world, digital design is becoming increasingly important, both for marketing and sales and for meeting the wishes and needs of people.
What is digital design?
Digital design is a large, diverse field that includes many different things. It comes in various shapes and forms, but if we want to combine them all into one definition, we could say that it is a design created for digital spaces. Basically, anything you see on the screen of a computer, smartphone, iPod, iPad, and other devices includes digital design. Digital design is also sometimes called graphic design and it differs from print design.
The digital design includes mobile app design, web design, user-experience design, e-mail marketing design, online banner ad design, social media content design, video, and animation design, as well as interaction and presentation design. You can read more about these different types of digital design and get more familiar with them on andrewdebell.com.
The difference between digital and print design
Designers can be divided into two large groups. Designers who work in the ‘real’ world and create physical products are digital designers. The ones who are focused on designing in the virtual world are print designers. Digital designers create content for digital platforms. This content may include PDF graphics, website graphics, interactive elements, banner ads, wireframes, prototypes, and many more.
On the other side, print design refers to designing business cards, brochures, book covers, print ads, etc. In other words, they design physical products you can touch.
Digital designers can be further grouped into web designers, graphic designers, and UX/UI designers. Graphic designers are skilled in creating mostly fixed images and the focus of their work is on creating visual content that contributes to building brand identity. For example, if you need a logo for your company, you want to hire a good graphic designer to design it and create it for you.
Besides logos, they also create banner ads, infographics, business cards, and others. In case you want to build an amazing website, you want to hire a professional web designer. The work of a web designer is focused on creating websites and different layouts. A web designer is basically a graphic designer that works with codes. And lastly, UX and UI designers together create incredible interactive platforms, such as websites and applications. They work mostly in the digital space but sometimes you can find them in the print world too.
What types of skills a digital designer should have?
Some of the most important skills in various jobs, including digital design, are soft skills. This means that a good digital designer needs to know how to communicate, to be a good leader, have a proper mindset, and much more. Depending on the type of digital design he or she is involved in, these skills may include web development or graphic design. Of course, a good digital designer needs to be able to use different digital tools, such as Adobe Photoshop, Illustrator, and others.
Why is digital design so important?
With the development of technology in this Internet era, the importance of digital design is growing. Most people rarely detach from their smartphones. And when they’re not using them, they are mostly in front of their laptops and TV screens.
All of this indicates that the digital world is slowly but surely taking over our days and lives in general. Digital space has an increasing influence on our psyche, decisions, and actions, which is why digital design is becoming so important. As technology has evolved over the past few decades, so has the development of digital design.
Today, we have clearly set standards when it comes to the design of applications and websites we use. If something has a design that is too complicated, we’re not going to like it and, therefore, not going to use it. That is why digital designers are trying to make the digital platforms as user-friendly as possible.
Although the importance of digital design has grown tremendously over the past twenty years, it is believed that this trend will only continue to expand. Today, we use technology to buy food, clothes, furniture, as well as to make doctor’s appointments. Therefore, it is crucial that digital design continues to improve, in order for more people to meet their needs and desires.
When we use a certain website to buy products we like, we want the website to be adequately designed. That means that it is essential for us to be able to easily find what we’re looking for. A good design can also make products more appealing and even make us buy something we haven’t even considered before. Many people have based their business and sales on online platforms.
If they want their business to develop and to attract customers, digital design on their platforms has to meet certain criteria. Hand in hand with business development must go the development of the web design. For all these reasons, digital design remains one of the most important factors that influence the digital world.
Conclusion
Digital design has become an essential part of our daily lives because of life in the Internet era and the daily use of technology. Digital design is a type of design that is created for digital space. It is also called graphic design and differs from a print design used for physical products. The importance of digital design will continue to grow because of its presence in various spheres of life and the fact it represents one of the crucial factors that impact the digital world.
