How to Engage Your Audience on Social Media – 2024 Guide

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Thanks to all the new technology every business has a chance to expand and to promote its brand in different ways. We all want the public to notice us and to become recognizable. Luckily, there are a lot of tools and apps that can help us with that goal. One of the most popular, and best ways for us to get more customers is social media. If you create the right posts and the right campaign, then it will be easy for you to get the name of your brand out in the open and potentially gain new customers.

Many people think that they can get people to like their page or to follow their brand with spam posts and telling them about news and updates. That can be helpful in some cases, but more often than not it will drive the audience away and they may hide your page, or even worse block it. You definitely don’t want that to happen and you need to be really careful about what you post on the social media networks.

To help you gain followers faster, and with that promote your business better, we decided to make a guide about engaging your audience on social media. Follow these tips and tricks, be persistent and you will notice the difference in less than a month. However, you should adapt these tips based on your business and on what you want the end result to be. There is no magical equation that will work for everyone. So, be smart and do everything you can to keep your audience happy, and with that promote your business in a subtle way.

Promote the page before you promote your business

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No matter what your business is about, you can find something related that is interesting or engaging. For example, if you work in the medical field, there is a lot of interesting information that you can put on the social media that has nothing to do with your business. Yes, you read it right, you don’t need to mention your brand all the time.

Choose things that have engaging information and something that people will want to read or click on the link. The next thing that is proven to work are memes and jokes. However, be extra careful when choosing them because if the joke is not tasteful and tactful, then it may backfire. Choose memes that people can relate to, no matter what your business is.

The goal for this is not for people to just look at your business posts all the time. You want to make them comment, share or like the post. In that way more people will see your page and chances are, the more people will want to follow it.

Find the right way to show off your brand

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After you’ve gained enough followers and when you post enough interesting things for them to check your page up, now is the time to subtly promote your business. This does not mean that you should switch the posts and start talking about your brand only.

Do that in a way that you will connect what you do with what they want. For example, if you are selling hair products you should focus on engaging people about hair problems, information about what they should do about it, funny memes about bad hair days and so on. And now is the right time to mention how your products will help them.

If you are selling a detangling spray, then you can make a combination of how the hair looks when people wake up and that with your product, they can get ready in 15 minutes instead of an hour. The same goes for every other product you may be selling. A popular thing to do in the beauty industry is to create a how-to video and promote it on Instagram. Look up the different Instagram ad sizes (which you can see here), determine your video script, and start shooting. People love to see real products in action!

Spamming is something that may have worked in the past, but suggests that this has become one of the biggest pet peeves people on social media have. Because of that, you need to find a way to engage the audience and subtly mention your brand without spamming.

Establish your Brand and Make a Website

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If you want to engage your audience on social media, then you have to create unique posts and articles that will make them interested in what you offer. Creating posts is good, they are short and they are something you can share on every network. Images are a great way for you to get your word out and to make people notice your brand. According to A&E, a good way of engaging with the audience could be through influencer marketing!

Before you start doing anything, make sure you have your logo incorporated in every image and post you can. That way people will notice it and when they see it, they will recognize it. We trust the things we recognize, so if they remember your brand from the informational or funny posts you create, they are more likely to trust you when it comes to sales. If they cannot connect your brand with something they know and trust, chances are, they will just ignore the promotional posts.

The best way to combine information with your business is to create a website and a blog. No one on social media reads posts that are more than a few sentences long, but the same does not go when it comes to blogs.

If you combine something informational with the name of your brand and products, people will be more interested. For example, if you are trying to promote your brand that is about wedding decorations, you can create a blog post about the 10 mistakes people make when planning a wedding. Now, most of the text will be about those mistakes only. However, one of the sub-headlines may be about not hiring a professional wedding decorator or about spending too much money on DIY decorations that don’t look good.

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Mention your products and your business in the article, but do it only once or twice. You can even add a link that will redirect them to your store where they can find exactly what they are looking for.

When you share a post like this on your social media pages, people will not see it as you promoting your business, they will only see it as tips. And when they click the link and read the article, they will learn more about your business and chances are, they will be interested in your product because it is a solution to their problems.

Engaging people on social media is an easy thing to do, just learn about the things they like and avoid things they don’t like. If you are not sure how to do that, you can make poles and ask questions once in a while. That way the public will have their word on what they are interested in and you can use those things to your advantage.

One thing you need to remember is that building a brand takes time. You cannot expect to have thousands of followers in a week, but if you choose the right target audience and the right posts, you can double your followers in a month.