Interesting Facts To Know About Instagram


The generation has shifted; the internet has invaded the globe, and people are more engaged on social media than in real life. Instagram is one of the most popular social media networks, with over 700 million active users globally. Because Instagram is such a large platform, there is no shortage of interesting Instagram facts from around the world. Instagram has evolved into a go-to destination for everyday aesthetic marvels while also assisting users in staying current with current trends on their favorite feeds. This inspiring and creative medium allows users to share their most precious experiences in the form of photographs and videos with the rest of the world. This article looks at 17 fascinating Instagram facts you’ve probably never heard.


In 2016, Instagram unveiled an entirely new logo:

The new logo gets accompanied by an upgraded user interface. Despite multiple customer complaints, Instagram remained unmoved for the following few years. While entirely different, the new Instagram logo retains the primary aspects of the previous one.

Instagram Influencers:

Instagram’s most popular photo had over six million instagram likes. It belongs to Beyoncé, who revealed her pregnancy on Instagram with this viral post.

Active users monthly:

Instagram’s monthly active user base has topped 2 billion. Most users spend time interacting with elements such as roles, stories, and photo and video sharing.


Instagram Influencers:

Instagram’s most popular photo had over six million likes. It belongs to Beyoncé, who revealed her pregnancy on Instagram with this viral post.

Instagram foods with the most likes:

You might be shocked to find that pizza is the most popular cuisine on Instagram. You can discover excellent cuisine on Instagram, but if you don’t like pizza, you may choose other tasty foods that suit your taste.

First Instagram post:

Instagram co-founder Kevin Systrom published the first photo. The snapshot of a dog gets released on July 16, 2010.


View this post on Instagram


A post shared by Kevin Systrom (@kevin)

Photos with the most likes:

“Influencer” and model Kylie Jenner have the most likes on Instagram. Stormi, the model’s first daughter, shattered all records by receiving over 13 million likes in 24 hours. The second most popular photo is of player Cristiano Ronaldo, this time of his daughter Alana Martina. The most “likes” are for Beyoncé and her photo announcing the birth of her twins. We believe it is safe to assume that infant images are popular on Instagram!

Every second, around 995 photographs get posted to Instagram:

Instagram is all about sharing photos. It’s no surprise that roughly uploading a thousand pictures and sharing every second, according to Instagram statistics. After all, it gets designed to promote your best images on the internet.

Instagram’s video function becomes life:

This sample demonstrates the social media platform’s popularity and reach. When Instagram’s video function debuted in 2013, 5 million videos get posted in the first 24 hours.

Facebook CEO buys Instagram:

Facebook inventor and CEO Mark Zuckerberg bought Instagram in 2012 for nearly $1 billion. It turned out to be a smart buy considering Instagram is known as one of the most profitable companies in the tech sector today.


Popular marketing hashtags:

#entrepreneurship #tech #branding #entrepreneur #success #marketing #business #socialmedia #social #sweepstakes  #travel #discount #deal #contestalert are the most popular marketing hashtags on Instagram.

Selfie Obsession:

Selfies are, unsurprisingly, one of the familiar photographs on Instagram. Instagram has more than 310 million selfies. The most popular post in December 2022 was Lionel Messi and his teammates after Argentina won the 2022 FIFA World Cup, shared by the @leomessi account. Messi’s picture received more than 61 million likes in a single day.

A person with the most followers:

With 441 million followers as of May 2022, Christiano Ronaldo is the most followed person on Instagram. With 505 million followers, the official Instagram account is the most frequented.

Instagram Stories Usage:

It launched in August 2016. This novel function allows users to capture photographs or movies that will vanish after 24 hours. People began posting a lot more on Instagram with the advent of this function. Every day, 500 million Instagram accounts utilize Instagram Stories. Furthermore, companies account for one-third of the most popular IG stories. Before Instagram Stories, most individuals posted trustworthy experiences that did not happen regularly. It turned the hammer on its head, offering individuals another motivation to share their ordinary happenings without needing to maintain the content on their profile.


Age of Instagram users:

Instagram’s most popular generation is young. The bulk of users is between the ages of 18 and 29. It will always be the ideal medium for the next generation to get together to display their ability and develop their startup company.

Instagram is the world’s fifth most visited website:

According to a worldwide website rating, Instagram is fifth in monthly visitors. It receives around 6.6 billion visitors monthly, which is little more than six visits per active user. Google, YouTube, Facebook, and the competing social platform Twitter have the most monthly visits.

89% of all internet users outside of the US use Instagram:

Internet users are well-known for making effective use of the social media channels that are accessible to them. According to Instagram demographic research, more than 89% of all internet users use Instagram. With such massive utilization, one must evaluate the business benefits provided by this vast network.

It is popular among young people:

70.8% of Instagram’s billion monthly active users are under 35 old. (Statista, 2022). This figure depicts the global distribution of Instagram users in April 2022. The 25-34 age group is the most popular (31.7 percent), followed by the 18-24 age group (30.2 percent). Do these two age groups make up your target audience? Knowing the demographics of the social media age will assist you in determining which platforms are most appropriate for your company. This way, you won’t waste time developing content for a platform where your target audience isn’t present.


Final Thoughts:

Instagram has proven to be a great marketing tool for organizations trying to increase their visibility and reach over time. We hope these Instagram fats have helped you understand why your company should invest in Instagram and have given you some ideas for what to do next on the site.