Web design: What the future holds

Source: digitalexcellenceawards.com

Over time nearly every aspect of work has been transference into the online sphere and having a website has become a standard. Therefore, having a quality web design has become crucial in order to be ahead of the competition and draw the attention of potential customers. Development in the digital environment, technology,  new trends, user affinities, and demands in the online world is constantly changing, making this enterprise more challenging. Predicting the future of web design is an ungrateful task. However, our agency in Chicago for website redesign has many years of experience and expertise qualified to estimate what the future holds, by using analyses and long-term observing of the movements in the domain of the internet market and website building.

If we take a look at how websites used to look and function back in 1999 and compare them to those in 2024, we notice remarkable differences. To see what led to such great differences, we must look at the historical pattern. Most of these factors are present today and will be in the future, therefore is expected that will continue to make influence and impact the future of web design.


Back in the days, when the internet was only reserved for computers, hardly anyone could predict that in 2024. most people will excess websites with mobile phones. The development of the technology allowed users to use the internet on various devices which demanded websites to develop into mobile-friendly sites with responsive web design. In the future, we can expect that the use of the internet won`t be again reduced to computers only, nevertheless, the development of new technology will probably expand the internet service even more and probably to new devices. This will require further adaptation of web design to the new conditions for the websites to seamlessly operates.

Customer preferences

Source: usan.com

Current web design trends consider minimalistic style. Present-day users prefer simple, clean, and clear with minimal elements layouts with natural color patterns. We can`t actually predict future style trends, as it depends on customers’ affinities and favors what is prone to shift, but we can assume that chaotic, cluttered, hard to navigate and confusing styles will not emerge in near future.

Important Events

Web design bears the influences of external events in the world that at first glance have much to do with website design. Events such as, hypothetically, radical government control over the internet, or restriction of the internet on some part of the state for a prolonged time, can make a huge impact on website design which consequence no one can estimate or predict at this moment.

Off and On trends

In web design, as in every design, what is “In” and what is “Out” of a trend can shift within days. Good style can be overused and exploited to the point that becomes wearied, boring, and out of users’ favour. On the other hand, some forgotten or even mediocre styles can reemerge when popular brands apply them. These push and pull factors are very unpredictable, sometimes even small variations and differences can make a huge influence on development in the future.

  • Simplified Coding and improved design tools
Source: code.tutsplus.com

Today we are witnessing that anyone can build a website. In the past, complex coding required skilled and educated designers and developers. Simple and free web builders provide a chance to create a website without any knowledge of coding. Additionally, improvement in design tools allows professional web designers to realize and expand their ideas. By expecting continuity in technology development, we presume that the designing utensils will follow and provide progressive ways to support web design.

Conversational design

Nowadays more and more websites use chatbots to communicate with customers. Modern customers expect immediate answers and responses in correspondence with your website. In the future, we expect more moving forward in “conversational design” which will meet users’ demands more directly in communication and interaction.


Personalization is crucial in today’s competitive environment. Making your website stand out is always an advantage and will be in the future. As web design tools develop constantly, we assume that the future will bring more possibilities to personalize web design radically and provide a unique website with greater user experience potential, perhaps even customized for individual customers based on their preferences and history.

  • AR & VR
Source: industrytoday.com

AR (Augmented reality) is the growing trend that combines real-world and program-generated content. It is an interactive experience of the real physical world combined with device technology. Companies are increasingly using this method for business applications combined with mobile devices to integrate their information into users’ environments in real time. Implementing AR in wearable devices provides an interactive domain that projects website elements into the real world. Popular brand IKEA is a good example of such an application, and we can predict that majority of brands will follow this innovation.

On the other hand, virtual reality considers a completely simulated experience that requires adequate devices.

While AR and VR are not yet widely used, their time is surely coming. These technologies are game-changing features that will make a great impact on websites in the future. We can expect that AR & VR will take a huge place in our reality providing dynamic interaction and experience for a general audience, and directing all websites to implement these innovations.

Until VR takes a general place on the internet, we can be sure that 3D visuals will become a central figure in terms of website visuals. 3D visuals, in the future, will become a major element on the screen which will join the physical and digital experience.

Artificial Intelligence and Machine Learning

We can expect that in the future web design will more rely on AI and machine learning, computer systems, to understand algorithms and make adjustments on websites according to the algorithm. Additionally, their usage will be directed to learning users’ customer activities, improving user experience, and interpreting and tracking users’ interactions on the web application or site.

Enhancing website speed

We know how website speed is important for web design and development, user experience, and site ranking. The future of the websites will probably require further speed boost which will stimulate wen designers to find new solutions and develop website elements to donate increasing site speed.

Voice Interface

Source: justinmind.com

Users have welcomed the system where they can interact with the website using voice commands. This system simplified and accelerated the search for information, providing users with the results without having to look at their screens and type. Forecasts are that future websites will embrace this approach and implement voice communication. Voice interface will impact web design in the way to adjust layout and content to complement this system.

Final Thoughts

The development of internet technology drives improving web design on many fronts. We can confidently tell that all future progress will be oriented on users and in a way to enhance user experience. The constant evolution of the web environment makes us aware that the future is happening now. To be competitive and please users’ preferences web sites have to evolve simultaneously, forcing web designers to think and create beyond their current knowledge and pushing boundaries.