Online sales have become very popular and there is almost no store that does not operate in this way. Moreover, many of them have opted only for eCommerce because in this way they have lower costs – they do not pay rent, workers, or bills. People today live a fast-paced life and try to save time on shopping as much as possible. Since the proclamation of the coronavirus pandemic in the world, we can say that internet sales have experienced their expansion and are now functioning better than ever.
How to attract customers?
However, to place a certain band in the right way and for your shop to be recognized as a right in the sea of others, you must do everything in your power to achieve that. Let’s go in order.
1. Instagram
Source: Medium
Everyone today uses social networks. However, one in particular stands out – Instagram. Why is this network in advantage over Facebook and others? We can say that it is more transparent since it does not have the option of publishing status, songs, and birthday greetings, but offers to publish a photo. This is exactly what allows your e-shop to be noticed. All you need is a well-designed post or a photo that will attract attention.
This network has more than 500 million active users and is one of the fastest-growing networks. With a business account on Instagram, you can put interesting hashtags in the description of the photo before you post. The most important of the two is to connect with your companions, to organize a giveaway in such a way that you will set the conditions for the prize game, which are to share your post publicly, as well as to mark several friends in it. This way you gain more followers and get a chance for a wider audience to see your offer.
2. Use bullet points in the product description
Visual appearance is very important, and sometimes even crucial when it comes to advertising. It is important to attract the customer with the image and description of the product. The description should be detailed, easy to understand, and clear. If you have already received the text you need to put in, then you can add a video with the product, as it has been noticed that by supporting the text video the interest in the product grows.
Source: Fieldlens
3. Personalize the way you advertise
Statistics have shown that generic advertising is ineffective and even harms sales. It’s important to tailor your offer to customers and get them to stop by your e-commerce store again. Personalize offers for priority customers, and you can customize product recommendations to increase sales. You can learn more about effective advertising if you check this resource.
4. Facebook advertising
Yes, we know that your goal is to make money, not to spend it. However, consider advertising on Facebook more than a smart investment, because the prices of their ads have risen by more than 200%. This number tells us that many people advertise this way for one reason – it is effective! By running more ad variations and analyzing your results, you’ll get a clearer idea of what customers want.
5. Target existing customers
Companies are very often focused on new customers, and then when you don’t notice their growth, they become concerned believing that interest in their products is declining. However, this is not true and this is a mistake we often make. Yes, of course, it is important to acquire new customers, but it is even more important to keep the existing ones, that is, to make them come back again and buy something. But how? Try to attract them by offering them a discount on each subsequent purchase, or for example, on purchases over $ 200 they will receive your loyalty card on which they will collect points on each subsequent purchase. By collecting a certain number of points, they get a discount on certain products for the next purchase.
Why is it important to focus on existing customers? Precisely because they are already familiar with your products, and since they are satisfied with the cooperation, they will likely recommend you to new potential customers.
6. Highlight icons that indicate that your page is trusted
Many have already encountered fake sales pages through which they were left without money and the ordered product after they paid. That is why it is important to point out all the icons that will convince the buyer that you are a reliable seller. Today, there are many internet scams in which it speaks in favor of the fact that in the last 5 years, almost 50% of Americans have been victims of credit card fraud.
Source: Investopedia
7. Customer testimonials
People read reviews much more often than you think. Who better to tell them about a product than a customer? However, reviews can be unconvincing if they are impersonal. Therefore, a better effect is achieved if the review is accompanied by a picture of the customer.
8. Develop a mobile app
A mobile phone is a multifunctional device that serves us for much more than correspondence and making calls. Thanks to the internet, customers are one step away from shopping. Then why not make it easier for them by developing an application that will make it possible for them? This is supported by research that has shown that over 40% of mobile phone users have had at least one online purchase so far and that over 60% of young people buy in this way.
Source: Investopedia
9. Offer discounts
Everyone loves to see the sale and discount labels. This is something that will surely attract the attention of many. If you are worried about the profit margin, then simply raise the base price of the product and then put it up for sale.
Conclusion
These are some of the tricks that retailers very often use for sales growth. It is important that you stand out from the crowd and that potential customers recognize you for your quality and unique offer.
